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What One Need to Know About Email Marketing Laws
By Samo Yanezic | April 12, 2009
When thinking about email marketing laws, what is it that you, as a small Internet business, that you need to know? If you are hoping to make email marketing something that is important to your work and if you have realized that email marketing is something that you cannot do without, you’ll find that the email marketing laws are quite important to you.
The email marketing laws in place stipulate how you may and may not interact via email with customers, whether current or prospective. As you learn more about these laws and how they affect the way that you do business, you`ll, learn more about how to use email marketing in a way which gets results, yet does not irritate consumers and have an effect opposite to what you intended.
Email lets you communicate nearly instantaneously with thousands, even tens of thousands of people with the touch of a button. It`s perhaps the most cost effective marketing medium ever invented, but it`s important to ensure that you are using it in a way which does not violate the law.
There many web based businesses that do quite well for themselves by using email marketing to promote themselves. Your business can and should be one of them; just make sure that you don`t run afoul of the law in the process. You want to make sales, not incur lawsuits.
The 2004 CAN-SPAM law is the most important of the email marketing laws for businesses as yours to follow. The provisions of this law cover the materials which you may not send to consumers, as well as how allowable materials may and may not be sent. The law prohibits sending unsolicited marketing materials and pornography via email and bars the use of spoofed or otherwise misleading headers in email designed to trick consumers into reading email. The law also stipulates that the actual mailing address of the business be included in the email along with a means by which recipients can opt out of receiving further email from the list.
Take your time and consider what ways you can build up your email list simply by honest and straightforward means without needing to test any of the email marketing laws. Consider what you can do to build your list and what your options are going to be. Make sure that there is a way for people to sign up for the list on your website. Using an autoresponder will help that a great deal. An autoresponder will let you sign people up automatically, and they will receive an email of confirmation.
Also think about what your options are when it comes to offering them things that will keep them opening your emails. Keeping your email interesting and relevant is an important way to make sure that you are getting the most out of your email clients.
Email marketing can be a key ingredient for your business. However, you need to conduct your email marketing ethically and in compliance with the requirements of applicable email marketing laws. Other than this, it`s simply a matter of providing your customers with good content, which is the most important part of any effective email marketing campaign.
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