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Please Don’t Backlink To Me

By Jeffery Wood | December 5, 2009

Seriously, don’t backlink to Sweaty Shop. WHAT? No need to shout, I can read your typing just fine. So why wouldn’t I want something that every make money online, make money with blogging, bloggers-for-fun and every other internet marketer and affiliate marketer would kill for?

I don’t want the search engines to rank me for the phrase “Sweaty Shop”.

What’s a Sweaty Shop? Is it exercise equipment or a fitness center? Is it a third world factory with poor working conditions or something to do with excessive sweating? No. It’s about blogging, internet marketing, product reviews, tips and advice and whatever else comes my way.

The way Google works at the moment is that when you link to someone it decides how important your link is. It does this by determining the relevancy of the link.

If your Pet Dog Blog links to my Elvis Fan Club Blog then Google doesn’t see that as two related sites so it doesn’t help me as far as page rank goes. It doesn’t hurt me either and having many links to your site is ultimately good (as far as I know) but it doesn’t help in that sense.

It may help your Elvis loving dog owners find a site they’ll want to check out, so link away, but don’t do it thinking it will help me with Google.

If that’s not what I’m talking about, then what am I talking about?

Now if you link your Jimmy Hendrix Fan Club Blog to my Elvis Fan Club Blog then those are related and Google takes that relevancy into consideration and that will help me with Google…sort of.

You know what anchor text is right? In the html code <a href=”http://sweatyshop.com/1035/please-dont-backlink-to-me/”>Please Don’t Backlink To Me</a> the clickable part Please Don’t Backlink To Me is the anchor text and that’s the part that Google is looking at, not the http part of the link, for relevancy in its search results (the website where the link goes counts, but not the words in the link).

So if you are linking to my Elvis Fan Club site and you are using the term “Elvis Fan Club” as the anchor text then that will help me rank in the search engines for the keywords Elvis Fan Club.

However, if you are linking to my Elvis Fan Club site and you are using the term “Jeffery’s Blog” then you are helping me rank in the search engines for the keywords Jeffery’s Blog and not helping me rank for Elvis, Fan Club, or Elvis Fan Club.

Your link may help your readers, but doesn’t help me with Google. Conversely, if someone is linking to your site, would you rather them help you rank your name…or your site’s topic? My vote would be for the topic. Lots more people will be searching for “Elvis Fan Club” than they will “Jeffery’s Blog”.

So as you link to other people, give some thought to the text you’ll be using. Help them out by making it keyword rich towards their site but still legible and making sense for your readers.

- Jeffery

About Jeffery:
Jeffery Wood, author of "Learn How To Set Up Your Own WordPress Blog And Forum" is a Part-Time Internet Marketer.

Topics: Blog Marketing, Blogging Tips and Tricks, blog, blogging, business | No Comments »